I buy the devices I test unless the article says otherwise. Some links and discount codes on this site are paid links: if you buy through one, I earn a commission. It never changes a score or a verdict.
In late October 2025, Kim Kardashian told her Instagram followers she’d found a face mask while scrolling, and that it wasn’t an LED mask but a laser one: the JOVS 4D Laser Light Therapy Mask, $729 on the brand’s site. By February 2026 the same mask was back on JOVS’s own account, in a video shot with her, with a discount code in her name.
But don’t stop here because behind this advertisement from Kim K., there are many things to know about this face mask…
Key things about the JOVS 4D laser mask
Her own post came first. “I was scrolling on IG and I found this Jovs Face Mask. It’s actually not an LED light mask, it’s a laser mask,” she says, before adding that she’s obsessed, that it has 4 wavelengths and that it contours her face. Grazia picked it up on October 30, 2025.
Four months later the mask was on JOVS’s feed. The caption is the brand’s, “It’s LASER, not LED“, and it ends on the code KIMK for $160 off. The video itself is a set: Kim on a sofa, the mask held up to the camera, then put on, lit, taken off…
Nothing on the post says paid partnership, and I can’t know what was signed. But a brand that shoots a celebrity, writes the caption and attaches a code to her name is running a campaign.
The Selena Gomez LED mask stories I covered had none of that: no code, no brand account, a selfie at 4 am, which seems much more authentic to me.
What the JOVS 4D laser mask actually is
It’s a molded soft silicone mask, and the shape is the part I like on paper. It presses against the face rather than floating an inch away from it, the same idea as the Nooance Elite X600 I wear 3 evenings a week, and the open visor at the eyes means you can see, read and scroll during a session. Comfort isn’t the question here.
But the light is a problem. JOVS puts laser diodes in it, not LEDs, and sells that as the whole point: “6× more powerful than LED“. The catch sits in the brand’s own description: each beam opens at less than 20 degrees. An LED spreads its light, so the glow of one emitter overlaps the next, and that’s how a dense LED mask lights the whole face. A laser doesn’t spread: it lights a spot.
Under 100 light spots on a LED mask is very, very low (which is even worse for a laser mask…). The Nooance has 300 points and the CurrentBody Series 2 has 110, and both spread their light.
I then wore it for 8 weeks and my skin came out slightly worse in patches. The FDA file, the dose math and the detail of my test are all in my full review of the JOVS 4D laser mask.
The Omnilux and CurrentBody LED masks Kim Kardashian also uses
This isn’t the first LED mask Kim Kardashian has promoted. On December 26, 2023 she posted stories of the gifts she’d wrapped in SKIMS packaging: LED masks for the face, neck and hands from CurrentBody and Omnilux, with the word obsessed again, as Marie Claire reported at the time. Both are LED masks I’ve scored.
The Omnilux Contour Face comes out at 52/100 on my grid after testing it several weeks.
I also tested the Currentbody LED mask, which I scored 72/100 after 10 weeks.
I also ran the CurrentBody and the Omnilux against each other, if that helps you better understand the universe of LED masks!
Does Kim Kardashian’s video prove the JOVS laser mask works?
It proves she shot a video for JOVS and that the discount code works. But it does not show anything about its effectiveness… What’s missing is a test, studies, and analysis of the technical specifications before buying any LED mask.
That works out well, because that’s exactly what I’ve been doing with many LED masks since 2023: you can see all my reviews of LED masks here, and my review and hands-on test of the Jovs 4D model right here
Kim Kardashian and the JOVS laser mask: your questions
Which LED mask does Kim Kardashian use?
The JOVS 4D Laser Light Therapy Mask, a molded silicone mask lit by 70 laser points rather than LEDs, $729 on the brand’s site. She showed it on her own account in October 2025, and JOVS posted a video with her in February 2026, with the code KIMK.
Was Kim Kardashian paid to promote the JOVS mask?
The February 2026 video sits on JOVS’s own account, with a caption written by the brand and a discount code in her name. No post says paid partnership, and what was signed, I can’t know. A code in your name on a brand’s feed is a campaign, whatever the contract says.
Is the JOVS laser mask FDA cleared?
A JOVS laser mask is, under K244020, decided May 1, 2025, for 2 wavelengths, 660 and 850 nm. The 940 nm and 1064 nm the 4D advertises aren’t in that file. Cleared means the FDA accepted the mask as equivalent to a device it had already cleared, and neither JOVS file carries clinical data.
How much does the JOVS 4D laser mask cost?
$729 on JOVS’s site, and the 6D with EMS is $899 on sale against a $1,299 list price. I have no code and no affiliate link for either.
Is a laser mask better than an LED mask?
Not on the research. The reference review on lasers versus LEDs in photobiomodulation finds no need for laser coherence, and 70 narrow beams cover far less skin than 236 or 300 spreading LEDs.
Sources
- Her post
- Kim Kardashian’s Instagram account, late October 2025
- The brand’s video
- jovs.official, February 2026, code KIMK for $160 off, no partnership tag visible
- FDA files
- K240360, model JM2, LED; K244020, decided May 1, 2025, models JM1 and JM2B
- Research
- Heiskanen and Hamblin, Photochemical & Photobiological Sciences, 2018, review of lasers versus LEDs in photobiomodulation
- My own test
- 8 weeks, 3 sessions a week on mode 1, scored 51/100 in the separate review
- Earlier Kim K. masks
- Instagram stories of December 26, 2023, CurrentBody and Omnilux
About Emilie
I have tested LED masks since 2023. I buy the devices, use them for weeks, and read the spec sheets nobody reads, because this market runs on numbers most brands never publish. Not a dermatologist, and I say so whenever a question needs one.